I found a random note in my bathroom [the hook]
I wish I had a picture but, after weeks of it sitting in the same place, I guess someone in my household threw it away - BUT - a few weeks ago, I noticed a note in my guest bathroom on a sticky note (in a basket where there are sticky notes and pens and notebooks because I take a bath in that bathroom and need supplies in case I get good ideas, ha), that read:
The note read: “Here I sit all brokenhearted, went to shit and only farted.”
Yeah, THAT is the random note I found in my bathroom.
And you might be wondering, “What in the world?!?”, or “Where did that come from?!?” or even “What kinds of guests are you having in your house?!?”
There’s really only two possibilities here - my Dad and my Father-in-Law, and considering the handwriting and the full-send of the cuss word, my money is on my Dad being the culprit.
We’re in such a stage of running our kids around from practice to games to practice that sometimes we need help because games and practices overlap, so my Dad had stepped in with my youngest one and was at my house JUST before the note showed up (my FIL had been here too, which is why he was on the list, ha).
Anyway, that note made me laugh every.single.time I looked at it, so I left it sitting in the bathroom and I’m annoyed that somebody (definitely my husband) threw it away.
BUT, I tell you that story, to tell you that THAT note just got me out of a MAJOR writer’s/creative block. I’ve been sitting here staring at my computer for what feels like hours just trying to think of a good start to a post/email I wanted to write; Like, I knew what I wanted to write about, as a whole, but starting it felt ROUGH, nothing felt right.
No matter the type/format of content, we’ve got to have a beginning (and middle for certain types of content) hook, like a thing right there in the beginning that says, “Hey, you have the option to consume 10,000,000 pieces of content on the Internet right now, but THIS one, the one you’re on right now is the one you should consume first.”
And, as I sat here trying to find the hook for this post/email, I finally gave up and went to take a shower, and, as I went into the bathroom, I thought about that note and it made me laugh.
So, I thought I’d use it as a hook and share it with y’all and use that use of a good hook to lead me into talking about being a creator.
I’m REALLY excited about the direction my content is taking in 2025, and I’m REALLY excited about fully leaning into the “creator” side of me, because, at my core, I JUST want to create.
And I’m actually leaning into something that feels really natural and really exciting and wide open with possibilities.
You’ll see more as I release some of this content that leans into this (a few weeks from now), BUT, I saw a post the other day - honestly can’t remember where I saw it or who posted it - that said, “money follows passion” or “money follows happiness”, something like that anyway, and it stabbed me right in the freakin’ gut.
When I really stop to think about it: I haven’t created as much content this year because I wasn’t passionate about what I felt like I needed to create content about, I haven’t felt like doing big launches or major ‘business events’ because I wasn’t passionate about them, and I feel like I stopped chasing passion a while ago and just did what worked.
BUT, and this is the really cool part, since I decided on a path for my content moving forward that I’m INSANELY excited and passionate about, the stars have just been aligning!
We’ve been getting brand deals thrown to us in the inbox, we’ve been getting lots of “yes”es from our brand pitches, and just yesterday, we had a brand reach out and be like, “Hey, we’re running a campaign for [well-known brand] and we’ll pay you [4x your normal rate]…”
Um, hell to the yes.
When I think about what I want to do for the next 20+ years, all I REALLY know is that I want to create things that make a difference, so that’s what I’m going to do.
Stay tuned for some exciting things AND, if you’re wanting to learn how to cultivate brand deals, use affiliate marketing to make $$$ from the very beginning, and how to make a full-time income as a creator, I created the Creator Kickstart!
This puppy has…well, let me just show ya!
It’s literally EIGHT different templates, courses, or trainings that will teach you how to be a creator, PLUS a bonus ChatGPT lesson and prompts and so much more FOR JUST $47 😳.
And actually, I put together a bonus of TWENTY powerful hooks and ONE HUNDRED video title ideas that you can add-on at checkout.
One of my main courses, Affiliate Marketing Mastery, is inside this bad-boy and it ALONE sells for $147.
So anyway, jump on this bundle before I realize I’m an idiot and don’t need to be selling it so cheap! ——> https://heyjessica.com/kickstart
So don’t be like my dad, don’t sit there all brokenhearted, buy the bundle and just get started 🤣