What if nobody saw it?
would you create it anyway?
The other day I got a DM that was asking me how Substack (where I’m sending this from) compared to my actual email marketing software. Like, which one had a better open rate, more clicks, etc.
And, I’ll answer that in a bit because that would be useful information, but it made me think about something…
What would I create if NOBODY saw it?
Like, if nobody saw an email (or, ya know, very few people), or a YouTube video, or a TikTok, would I still be proud of it?
THAT’S the kinda stuff I love creating. The stuff that I would create even if nobody saw it. The stuff that MAKES ME SWOON every time I watch it or read it.
Like, there’s photos I’ve taken that I haven’t really ever shared anywhere but everytime I look at them, I give off heart-eyes emoji vibes. There’s videos that I’ve put together for things my kids have done, or people’s weddings, or just fun things that I never shared with the world that I LOVE.
And absolutely, there’s content I share all the time on YouTube or Instagram or in writing that I LOVE and give me those same vibes - but there’s a lot of content that I don’t.
There’s a lot of content that, if nobody saw it, I would be PISSED that I “wasted” my time on it. So why in the HELL am I creating it?!?
I dunno, something about that just floored me when I thought about it the other day; if I’m not proud of it REGARDLESS of the stats, then I probably should just leave it in the drawer.
Like this email, for instance, if NOT A SINGLE PERSON saw it, I’d still be proud of it because it’s a good life lesson for me and I’d put it in a pile of things to share later when people were watching; but I’ve sent plenty of emails where that’s not the case.
The art of creating shouldn’t JUST be to feed the masses or the algorithms, WE need to be proud of the stuff we share or we’ll learn to resent it. And, trust me, when you’re creating as a JOB you’ve got to keep your love for it for the long run.
It’s funny because I never thought of myself as a creator until a few years ago, even though I’ve been creating content on the internet for like a decade+. And, I think that’s where a lot of people live - either they’re creating content just to try and get the followers and clicks and make the sales, or they’re creating and they’re not making much $$$ from it, so they just don’t call themselves a creator.
But the reality is, if you are creating content online, YOU ARE A CREATOR.
I’m a creator. You’re a creator.
If the content you make makes you $$$ (or has the potential to in some way)…that’s a creator.
Throughout the years of realizing that being a creator is a long game and that there’s money to be made and a career to be had (especially if you create like you would if nobody was watching), I’ve developed systems and tools and strategies and I’ve bottled them into courses and digital products and had them available here and there, but I’ve never just had a WHOLE KIT-AND-KABOODLE of things to help YOU become a full-time creator.
So I created it.
It quite literally has everything I’ve ever created (and more) to help you become a full-time creator:
And we’re not actually officially launching it until next month, BUT, I wanted to offer it to you WITH A COUPON first, before it’s ready to launch into the world, ‘cause I want YOU creating content that you’d create EVEN IF PEOPLE AREN’T WATCHING!
So, here’s the deal:
When it launches next month, it’ll be $1500 during the launch and then will PROMPTLY go up to it’s full-time price which will be $2500.
BUT YOU can’t grab it now for $1200 (use coupon code EARLYBIRD) AND there’s a payment plan.
And you get direct access to me via Slack, a private podcast, and a WHOLE HOST of other bonuses and fun things!
Here’s the catch: It’s not 100% complete; you’ll see some “coming soon” stamps up there on those graphics, BUT you will get them the SECOND they drop (BEFORE we officially launch).
This puppy includes my signature course, YouTube Rockstars, which is normally $1000+; it includes Affiliate Marketing Mastery, which is normally a $497 course; we’ve got a new Land the Brand course that will retail for over $199 - I think you get the point, it’s worth WAY MORE than $1200 - right?!?
Ya know how I blew up the business last year? Well, this is what it’s all turned into.
I WANT to teach YOU how to be a creator, make money as a creator, create REALLY GOOD content as a creator, and this bundle, the All Access Pass, if you will, is that.
Because you need to create content you’re proud of that people WILL see, and I want to give you the tools to do that.
🤨 Oh, and if I left ya on a cliffhanger about substack vs my email marketing software, here’s what that looks like:
Substack: 50-54% open rate (list of 19,000 people) | averages about 50 clicks
Email Marketing Software: 25-40% open rate (list of 22,000 active people) | avg. 150+ clicks
So, substack seems to be OPENED more but not clicked as much, and my email marketing software isn’t opened as much but gets way more clicks (even counting less opens).
I haven’t flushed out my strategy here yet, but those are definitely good stats to know.
Ok, now, what are you waiting for?!? Join All Access: The Creator Suite NOW and use code EARLYBIRD for $300 off! *This offer self-destructs on Monday, April 28th*